Open for contract & consulting · Toronto

AI Automation · Growth Marketing · Consumer Psychology

I build the growthsystemsyour team is stilldoing by hand.

Shalini Verma — AI Automation & Growth Marketing Specialist. 7+ years across AI SaaS, B2B lead-gen, and luxury brand-building. I replace days of manual marketing with one automated system — then wire it to revenue.

Faster creative output

End-to-end AI marketing automation vs. manual production

$150/day

Organic revenue

Early-stage AI SaaS, zero paid spend — Meta, Pixel & GA4 from zero

0

Manual reporting

Cron + Slack pipelines surface daily growth opportunities automatically

1

Lead-gen engine

AI B2B system (research + cold email + SMS) replaced manual prospecting

How companies hire me

Contract scopes that ship
working systems, not decks.

Ideal for founders, product teams, and marketing leads who need an operator who can design, build, and run AI-powered growth — not just advise from the sidelines.

01

AI Marketing Operating System

I design and build the full pipeline: ideation → copy → creative → distribution → reporting. Claude Code, MCP, Python, Fal.ai — wired so your team stops copy-pasting between tools.

  • Multi-agent content & creative workflows
  • MCP integrations into live analytics
  • Cron / Slack automation for daily signals
  • Prompt systems with evaluation & guardrails
Best for: AI SaaS, content-heavy brands, lean teams
03

B2B Pipeline & GEO

Outbound engines and AI-search visibility. Audience research, cold email + SMS systems, technical SEO, and Generative Engine Optimization so you show up where buyers (and LLMs) look.

  • AI lead-gen (research + outreach automation)
  • Keyword & topic cluster architecture
  • Programmatic SEO / structured content
  • GEO for LLM & AI-search discoverability
Best for: B2B services, marketplaces, content sites

Selected experience

Where the systems
were built in the wild.

Head of Product MarketingJan 2025 – Present · Contract

imagera.ai Canada · Remote

Own the growth machine for an AI product — automation, tracking, brand, and organic revenue.

  • Built & operate end-to-end AI marketing automation (Python · Claude Code · MCP · Fal.ai) — 4× creative throughput.
  • Engineered MCP integrations so Claude pulls live product analytics and writes evidence-based reports — fewer hallucinations, faster decisions.
  • Shipped Cron-scheduled Slack pipelines that surface daily growth opportunities; eliminated manual weekly reporting.
  • Organic-first GTM to $100–150/day revenue with zero paid; stood up Meta Business Suite, Pixel, GA4 & conversion tracking from zero.
  • Designed automated GEO + AI SEO workflows (structured pages & blogs) to lift LLM visibility.
  • Defined product site layout & brand voice; embedded consumer psychology into onboarding and landing copy; coordinated parallel freelancers.
Marketing SpecialistJan 2024 – Jan 2025 · Contract

PropZella Ontario · Remote

Architected the acquisition stack for a B2B real-estate tech motion.

  • Built an AI-powered B2B lead-gen engine (audience research + cold email + SMS) that eliminated manual realtor prospecting.
  • Integrated AI for competitor analysis and web-scraped data aggregation to sharpen ICPs.
  • Led technical SEO, keyword clustering, topic-cluster strategy, and social for organic acquisition.
  • Designed website UI/UX with GA4 + Tag Manager, funnel analysis & conversion events — improved engagement, cut drop-off.
Creative LeadJul 2021 – Nov 2023 · Full-time

Tola and Carat Jewellers Delhi

Luxury brand creative + psychology-led conversion over 2.5 years.

  • Scaled social presence; broadened reach and engagement through conversion campaigns.
  • Applied behavioural frameworks (habit formation, cognitive biases, persuasion) to visual merchandising and brand storytelling.
  • Coordinated cross-functional teams & freelancers; managed production lifecycles and inventory systems.
Visiting FacultyFeb 2019 – Aug 2021

JIMS Rohini Delhi

Taught manufacturing, QC metrics & operations; turned dense technical material into clear classroom delivery for large cohorts.

Operating stack

The tools I wire
into one system.

AI & Automation

Claude CodeClaude Opus / SonnetChatGPT / GPT-4GrokGeminiPerplexityFal.aiMidjourneyRunwayKlingElevenLabsMCPAI AgentsPrompt EngineeringMulti-agent workflows

Growth & Marketing

Growth MarketingGTM StrategyMeta AdsGoogle AdsEmail AutomationCold EmailSMS OutreachCROA/B TestingFunnel OptimizationPsychological Copy

SEO · GEO · Analytics

Technical SEOProgrammatic SEOGEOLLM VisibilityGA4GTMMeta PixelMixpanelClarityAhrefsSEMrush

Build & Ops

PythonSupabaseCloudflareNext.jsCron JobsSlack AutomationAPI IntegrationWeb ScrapingGitffmpegFigmaAdobe CC

The operator

Psychology in the strategy.
Systems in the execution.

Most “AI marketers” paste prompts. I design the machine around the business — data in, decisions out, creative that still sounds human.

My edge is the blend: Master’s-level psychology coursework and years in luxury brand creative, plus hands-on engineering of automation (Claude Code, MCP, Python, analytics pipelines). That means campaigns that persuade and infrastructure that scales without a 10-person team.

Based in Toronto, Ontario. Work remote with companies across Canada and beyond. Prefer contract and consulting engagements where ownership is clear and outcomes are measurable.

Education

B.A. Psychology · IGNOU
Advanced coursework, Psychological Sciences (Master’s level)
Diploma, Jewellery Designing · IIGJ Delhi & Mumbai

Earlier path

Assistant Psychologist internship · Merchandising & design roles in jewellery — the brand craft that still shapes how I think about desire and conversion.

Next step

Tell me what you’re
trying to grow.

Share a short brief — product, stage, bottleneck, timeline. I’ll reply with fit, approach, and how a contract engagement could look.

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